We Support I Love Boobies

We Support I Love Boobies 1000 667 URBAN GOAT

We are proud to announce that we will be supporting the I Love Boobies initiative for the 2018 Lormar Endurance MTB Tour! Help us raise funds for this great cause.

More about the initiative:

ILoveBoobies is a non-profit company and registered PBO, that raises funds and awareness for Breast Cancer (by selling socks, apparel and receiving donations).
Our aim is to get more Mobile Health Screening Clinics into the remote villages in South Africa, many of these towns do not have hospitals. If a Woman Farm Worker feels a lump in her breast, it mostly gets ignored. The journey to a medical facility takes days of travelling and leave of absence from work and family. By sending Mobile Health Screening Clinics into the villages, there is a greater chance of early detection.

Our vision is to create a movement by partnering with Individuals, Companies and Events that have a platform and a social responsibility towards the woman in their communities, to bring Mobile Health Screening Services to the people that need it most.

By example; The Cape Epic is the toughest 8 day Mountain Bike Race in the World, it’s route takes the competitors through rural South African Mountains and Villages.
ILoveBoobies Activists competed in the event. Shortly after the race completed in March 2017, the CANSA Active Mobile Health Screening Clinic’s, followed the Cape Epic Route, performing tests not only for Ladies but for the Men too. The program includes education & lectures on healthy eating and benefits of exercise, Blood Pressure Tests, Breast Examinations, PSA Testing and advice on the dangers of smoking.

How do I support the cause?

All riders can add the I Love Boobies socks to their entry. They will be placed in your goody bags at the event. You can simply follow the link below, login and add the socks to your cart.


All proceeds raised from the event will go back to the local community to do breast cancer screenings.