At Urban Goat, we believe every great event begins with a shared love for adventure. From the moment you arrive, our team ensures every detail — from the trail markers to the post-ride braai — is crafted to create memories that last a lifetime. We handle the planning, logistics, and coordination, so you can focus on what really matters: the ride, the run, and the journey itself. Our experience spans across South Africa’s most breathtaking regions — from the mountains of Tulbagh to the plains of the Karoo — ensuring each event captures the unique beauty and culture of its surroundings.
Every event we organize is built around a few core values that make each journey unforgettable. Whether it’s a cycling stage in the Karoo or a weekend run through the vineyards of Tulbagh, our attention to detail and passion for adventure make all the difference.
We celebrate South Africa’s landscapes and culture — offering adventures that connect you with nature, people, and place.
From luxury tents to fine local cuisine, our events combine rugged outdoor excitement with the comfort of a premium getaway.
Every participant is treated like part of our family. Our team is always there to make sure your experience is smooth, safe, and memorable.
We scout each trail personally — ensuring every ride or run includes breathtaking scenery, thrilling challenges, and hidden gems.
Savour freshly baked rusks, Karoo lamb chops, and local craft beers — because adventure should taste as good as it feels.
Our goal isn’t just to host events — it’s to create lasting memories, friendships, and stories worth telling for years to come.
Riders and runners hosted each year
Days of planning and adventure
Unique routes explored
Events Hostes
Each Urban Goat event is the product of months of scouting, planning, and collaboration with passionate local partners. From sunrise starts to starlit finishes, we’re committed to turning every kilometer into a story — one filled with breathtaking landscapes, laughter, and the kind of moments that stay with you long after the event ends.
Discover the magic of the Karoo like never before. Ride the Karoo is a unique 3-day stage race that blends authentic Karoo hospitality with rugged, untouched riding routes. Expect wide-open landscapes, endless horizons, and a true off-the-grid adventure. Find out more here:
Whether you’re looking to join one of our events, collaborate as a sponsor, or simply learn more about what we do — our team is ready to chat! Fill in the form and we’ll get back to you soon.
