
THE OWL ROUTE
Are you going to do the same mountain bike events again in 2024? Or are you ready for something different?
Urban Goat Event Management proudly owns and hosts six bucket-list events and offers a wide range of premium event infrastructure for hire. We’re a team of passionate outdoor enthusiasts, constantly chasing new challenges and uncovering hidden gems to spark your sense of adventure. With more than 1 500 km of off-the-beaten-track routes — and counting — we exist to captivate curious explorers and true adventure seekers.
At an Urban Goat event, you won’t find leader’s jerseys or the standard cups of Powerade at the start and finish line. Instead, expect condensed milk coffee, locally baked rusks, ice-cold craft beer, sizzling lamb chops, and authentic local flavour at every turn.
Our Mission at Urban Goat is to create unique experiences, make the most of our natural surroundings, uplift the local communities, but mostly have fun in the process!
Whether you’re planning a luxury glamping experience, a large festival, or a private retreat, our flexible setup options make it possible anywhere in Southern Africa.
Six unforgettable events. From hidden gravel roads to gourmet finish lines, our events blend adventure, community, and unmistakable local flavour. It is curated for for those who crave more than the ordinary.
We bring together the very best the region has to offer — warm country hospitality, carefully curated routes through rugged, untouched landscapes, and an atmosphere that feels both adventurous and welcoming. Every detail is thoughtfully planned to showcase the area at its finest. Expect vast horizons and spectacular scenery — all paired with exceptional local food, genuine community spirit, and an experience that leaves you wanting more.
From multi-day stage races that blend challenge with comfort, to single-day rides that leave you grinning ear-to-ear, every adventure has a flavour worth sharing.

Are you going to do the same mountain bike events again in 2024? Or are you ready for something different?


For the past 13 years Urban Goat Event Management has been delivering memorable mountain biking

Diarise the weekend of 11 and 12 March 2023 for a unique Great Karoo experience

Are you going to do the same mountain bike events again in 2024? Or are you ready for something different? The Owl Route is a


For the past 13 years Urban Goat Event Management has been delivering memorable mountain biking experiences in the Great Karoo with a three-day mountain bike

Diarise the weekend of 11 and 12 March 2023 for a unique Great Karoo experience on Dwarsvlei Farm outside Middelburg. Run The Karoo offers you

Mountain biking is about more than just the trails. It’s about the places we ride, the people we meet, the memories we make – and
We truly value our customers' feedback, as it helps us build a positive reputation and provide fantastic service. By tuning in to what our riders want, we can enhance our offerings and create an amazing riding experience.