URBAN GOAT UNVEILS RIDE THE CAPE
January 26, 2026
Let the roads lead you through inspiring landscapes that reward your effort with a sense of achievement that stays with you long after the last kilometre.
Urban Goat Event Management proudly owns and hosts six bucket-list events and offers a wide range of premium event infrastructure for hire. We’re a team of passionate outdoor enthusiasts, constantly chasing new challenges and uncovering hidden gems to spark your sense of adventure. With more than 1 500 km of off-the-beaten-track routes — and counting — we exist to captivate curious explorers and true adventure seekers.
At an Urban Goat event, you won’t find leader’s jerseys or the standard cups of Powerade at the start and finish line. Instead, expect condensed milk coffee, locally baked rusks, ice-cold craft beer, sizzling lamb chops, and authentic local flavour at every turn.
Our Mission at Urban Goat is to create unique experiences, make the most of our natural surroundings, uplift the local communities, but mostly have fun in the process!
Whether you’re planning a luxury glamping experience, a large festival, or a private retreat, our flexible setup options make it possible anywhere in Southern Africa.
Six unforgettable events. From hidden gravel roads to gourmet finish lines, our events blend adventure, community, and unmistakable local flavour. It is curated for for those who crave more than the ordinary.
We bring together the very best the region has to offer — warm country hospitality, carefully curated routes through rugged, untouched landscapes, and an atmosphere that feels both adventurous and welcoming. Every detail is thoughtfully planned to showcase the area at its finest. Expect vast horizons and spectacular scenery — all paired with exceptional local food, genuine community spirit, and an experience that leaves you wanting more.
From multi-day stage races that blend challenge with comfort, to single-day rides that leave you grinning ear-to-ear, every adventure has a flavour worth sharing.
Let the roads lead you through inspiring landscapes that reward your effort with a sense of achievement that stays with you long after the last kilometre.
Every climb, every trail, every turn is a challenge — and the sense of achievement makes it all worth it. Experience the Karoo, where effort meets reward at every kilometre.
Elevate your ride. Delivering 3 days of thrilling riding. Designed for riders who crave adventure mixed with Luxury.
Taking you through scenic farm trails, and unforgettable landscapes. Every kilometre challenges you, every moment inspires you — this is the Karoo like you’ve never experienced before.
Let the roads lead you through inspiring landscapes that reward your effort with a sense of achievement that stays with you long after the last kilometre.
Every climb, every trail, every turn is a challenge — and the sense of achievement makes it all worth it. Experience the Karoo, where effort meets reward at every kilometre.
Elevate your ride. Delivering 3 days of thrilling riding. Designed for riders who crave adventure mixed with Luxury.
Taking you through scenic farm trails, and unforgettable landscapes. Every kilometre challenges you, every moment inspires you — this is the Karoo like you’ve never experienced before.
Vast open skies, rolling plains, and rugged landscapes await, where every turn brings a new adventure. Feel the freedom of the ride, discover hidden gems, and make memories that only the Karoo can give.
We truly value our customers' feedback, as it helps us build a positive reputation and provide fantastic service. By tuning in to what our riders want, we can enhance our offerings and create an amazing riding experience.
