EVENTS CRAFTED WITH PRECISION AND PERSONALITY
EVENTS CRAFTED WITH PRECISION AND PERSONALITY
Why we exist

About Urban Goat

Urban Goat Event Management proudly owns and hosts six bucket-list events and offers a wide range of premium event infrastructure for hire. We’re a team of passionate outdoor enthusiasts, constantly chasing new challenges and uncovering hidden gems to spark your sense of adventure. With more than 1 500 km of off-the-beaten-track routes — and counting — we exist to captivate curious explorers and true adventure seekers.

At an Urban Goat event, you won’t find leader’s jerseys or the standard cups of Powerade at the start and finish line. Instead, expect condensed milk coffee, locally baked rusks, ice-cold craft beer, sizzling lamb chops, and authentic local flavour at every turn.

Event Management

Create Unique Experiences

Our Mission at Urban Goat is to create unique experiences, make the most of our natural surroundings, uplift the local communities, but mostly have fun in the process!

Infrastructure Hire

Build Unique Experiences

Whether you’re planning a luxury glamping experience, a large festival, or a private retreat, our flexible setup options make it possible anywhere in Southern Africa.

Your Next Adventure

Explore your next Bucket List Event

Six unforgettable events. From hidden gravel roads to gourmet finish lines, our events blend adventure, community, and unmistakable local flavour. It is curated for for those who crave more than the ordinary.

Middelburg

Ride & Run The Karoo

Elgin

Ride The Cape

Tulbagh

Run and Ride The Cape

Nieu Bethesda

The Owl Route

Experience the Region at Its Finest

Discover the magic of wide-open spaces like never before.

We bring together the very best the region has to offer — warm country hospitality, carefully curated routes through rugged, untouched landscapes, and an atmosphere that feels both adventurous and welcoming. Every detail is thoughtfully planned to showcase the area at its finest. Expect vast horizons and spectacular scenery — all paired with exceptional local food, genuine community spirit, and an experience that leaves you wanting more.

Latest Media

Discover Stories on the Road

Explore More Than Trails

From multi-day stage races that blend challenge with comfort, to single-day rides that leave you grinning ear-to-ear, every adventure has a flavour worth sharing.

The Owls Route 2022 captured by Justin Reinecke for zcmc.co .za 0040 2

THE OWL ROUTE

Are you going to do the same mountain bike events again in 2024? Or are you ready for something different? The Owl Route is a multi-day mountain bike experience in the Karoo that’s a level up from what you’re used to. It’s limited to 80 entrants because it’s designed to  be memorable for all the right reasons. And those reasons include… The destination – The Owl Route is an eclectic

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WHY IS KAROO RIDING SO REWARDING?

For the past 13 years Urban Goat Event Management has been delivering memorable mountain biking experiences in the Great Karoo with a three-day mountain bike event, Ride the Karoo 3 Day. It’s a race if you want it to be, but most of the 350 participants treat it as an escape to enjoy freedom and fun.  Mountain bike stage races generally cater for racers with a touch of chill. While

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RUN THE KAROO! (Well, some of it!)

Diarise the weekend of 11 and 12 March 2023 for a unique Great Karoo experience on Dwarsvlei Farm outside Middelburg. Run The Karoo offers you a two-race challenge, with an 8km night run or walk on Saturday, and a 12km or 22km run/walk on Sunday morning. Be mesmerised by the Karoo’s vivid night skies, then savour the crisp morning air during your Sunday run. You’ll enjoy beautiful views of the

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The Owls Route 2022 captured by Justin Reinecke for zcmc.co .za 0040 2

THE OWL ROUTE

Are you going to do the same mountain bike events again in 2024? Or are you ready for something different? The Owl Route is a

Read More »
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RIDE THE KAROO 2026

Mountain biking is about more than just the trails. It’s about the places we ride, the people we meet, the memories we make – and

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Shared experiences

We truly value our customers' feedback, as it helps us build a positive reputation and provide fantastic service. By tuning in to what our riders want, we can enhance our offerings and create an amazing riding experience.

Discover the World, one Full Adventure at a Time!

Our Contacts

Address

1080 Brickell Ave - Miami

United States of America

Email

Phone

Travel Agency +1 473 483 384

Info Insurance +1 395 393 595

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